For journalists & researchers
UK Trade Pricing Data
Methodology, limitations, and custom data requests for 218,538 modelled service-location estimates across 342 UK cities.
What We Track
How Much? models typical costs for 51 trades across 342 UK cities. These are location-adjusted estimates, not observed quotes for every place and job.
Key Model Findings
Headline outputs from the current model. When citing them, describe them as How Much? estimates rather than observed market prices.
Methodology
Each trade has a set of national base-price estimates (low / average / high) for common jobs. They are compiled from published cost guides, including sources such as Checkatrade, Heatable, and Boiler Guide. Source coverage and publication dates vary by job; not every base price has been independently verified against multiple sources.
Local estimates are produced by applying a per-city cost multiplier derived from the Office for National Statistics Annual Survey of Hours and Earnings (ASHE). Cities with above-average local wages carry a multiplier above 1.0; cities with below-average wages, below 1.0. Local earnings are used as a proxy for labour-cost differences. The multiplier is uniform across trades within a city, so it does not capture trade-specific regional supply, demand or markups.
Multipliers range from 0.766 (Boston) to 1.598 (St Albans). The median UK city sits at a multiplier close to 1.0 by construction.
Limitations: the dataset models average job costs, not quotes for specific properties. Prices should be understood as typical ranges rather than guaranteed figures. For any specific job, homeowners are advised to obtain multiple written quotes from qualified local tradespeople.
Suggested Story Angles
We are happy to produce custom breakdowns on request for any of the below, including region or city-specific cuts of the data.
Cost of living by city
Ranking the UK's most and least expensive cities for the basket of routine services a typical household needs each year.
The North-South divide in 2026
A data-led take on whether the North-South price gap is widening, narrowing, or shifting towards newer regional clusters.
Which trade has the most local variation?
Single biggest price spread across cities, broken down by trade -- useful for consumer reporters covering moving or renovation.
London premium, service by service
Where the London surcharge bites hardest. Some trades price far above the UK average in London -- others barely move.
Affordable renovation hotspots
For home-and-property desks: cities where extension, rewire, and kitchen fit costs are significantly below the UK average.
Press & Data Requests
For custom data cuts, interviews, or attributed quotes on any of the above topics, please get in touch. We can typically turn around city-level or region-level breakdowns within 24 hours.
Working to a tight deadline? Put "DEADLINE" in the subject line and we will prioritise accordingly.